Tips to the Top: SEO for Business
How to Optimize Your Business for Google SEO (Search Engine Optimization)
Google algorithms are constantly being advanced to help users find better information on the internet. While this is generally good for consumers, and those looking for information on the web, it also requires businesses be more active when helping Google find, crawl, and index sites. Often, those who design sites forget that every single article indexed on Google is subjected to the algorithms of the search engine. These systems then determine how your website responds the a given search, and whether or not it's even viewed in the results of Google.com or other search engines (Bing, Yahoo). The video below discusses Googles new updates.
In general, SEO (or search engine optimisation) is affected by back-linking the most, and today the best approach is to avoid paid back-links or other "spam" tactic approaches, and gathering forum and blog links or blog comments. Instead, businesses are advised to create better, more useful content to drive user ratings— ultimately bringing your web page to the top of the rankings: Page 1 of ‘organic search’.
Google SEO standards have existed since after the dot-com bust of the early 2000’s, but they're constantly being upgraded to promote more authoritative, quality websites. As these updates are included, it's more important than ever to stay proactive and innovative with the contents of your webpages, and more and more time should be incorporated into the process of website optimisation and back-linking to guarantee that your sites are ranking, and potential customers are getting the most from their searches.
Reacting to change: How Updates Affect Your Business
Over 50 different search attributes have changed since Google started discouraging those who took advantage of generic search engine optimizations (including adding back-links or spamming keywords). The spreading of content spam has hurt businesses and, in order to be successful in ranking, companies are often outsourcing SEO to stay on top of new techniques. Now, more than ever, Google is analyzing links, meaning that both big and small businesses are affected by spam and by Google’s algorithms. It's important that these businesses also establish the possible practices (outsourcing to professionals or tackling the wide-ranging practice yourself) to achieve a successful spot when it comes to your site’s rank.
What You Can Do to Maximize Your Business: Google SEO Updates
Re-Strategize: Because Content is King
Content is more important than ever, and adhering to established Google requirements is more important than ever. To maintain a strong position in spite of Google search engine updates, your website should:
-Organize your site based on which links and text are the most important, and each page should be linked to each other with a static link.
-Site maps make the process easier than ever.
-Make your sites more useful and information-rich, with clear and concise information.
-Use text as well as images, as content becomes more and more important.
-Try to understand what people would type when searching for your business site. Put yourself in the buyers' shoes.
Pursue Blog Releases, Press, and News Outlets
Ensure that your business moves in the right direction by outsourcing information. Your business needs a professional public relations strategy focused on quality content, news outlets and linking, press releases, guest blogging and other forms of media to promote your website on as many outlets as possible, and linking to as many web-crawlers as possible.
Hire a Professional SEO Company or SEO Consultants to Maintain Updates
Small businesses need to stay ahead with their online marketing in the sometimes-brutal and changing business world. Link building is time-consuming, but it's recently become as important as proper SEO, content, and keywords. Building effective websites and staying on top is important to understand – it’s what makes a business successful and profitable. Take advantage of available resources to promote your business however you can, by hiring a professional to do the work while you focus on your main business tasks.
Understanding the Importance of Website Ergonomics: Responding to New Updates
Businesses, especially small businesses, cannot afford to lose a hard-fought position on Google search, simply because of a poorly placed hyperlink. It's more important than ever to have a professional to help with the process; there are many steps that can be taken to improve your website usability and responsiveness, and these are also considered by Google in the search rankings. Outsourcing your website and search design gives your business access to traditional and social media multi-channel properties that your site needs more than ever.
